The name of the new book out from Axios cofounders.
Did you know your writing sucks if you want to be heard?

• Eye-tracking studies show that we
  spend 26 seconds, on average, reading a
  piece of content?
• We spend fewer than 15 seconds on
  most web pages…
• Our brain decides in 17 milliseconds if
  we like what we just clicked…

Why it matters: These say “we” and “our” but it means as leaders most our words are
neither read nor heard.
Smart Brevity is a tool to help you write so you can be heard.
But but but…Be smart: you still need smart and relevant content.

Personal Backup.

I mostly write about business and technology, but personal tech matters just as
much and the same lessons apply.
Last month my physical backup went bad and I nearly lost months of photos and
other documents.

• Personal things! Family stuff! Photos of my kids!

But I got it all back. For over a decade I’ve used an online backup service called
BackBlaze to back up my personal files.

• BackBlaze backs up your entire computer to the cloud—even
  external hard drives (!)—for a fixed monthly price.

They mailed me a hard drive with all of my photos and documents, safe and sound.
I don’t get a spiff to write this: I write about it because I think it is one of the most
important things you can do to protect your personal digital life and memories.
BackBlaze.com